'The Wolf of Wall Street'
If there were an award for the brassiest Oscar campaign, it would surely go to Martin Scorsese's three-hour film about a financial scammer's excess and greed. Paramount bought billboards and two-page print ads that practically scream in large type "The Movie of Our Time" and "Because it's Awesome" (the latter is how Leonardo DiCaprio's character explains his morphine habit in the film). Many ads feature Mr. DiCaprio alone: No surprise, as he's considered the movie's best chance for an upset win on Sunday.
A better appreciation all of the causes in the DiCaprio's collapse in the Oscars!