http://blog.uber.com/2013/03/04/economics-of-car-ownership/
http://www.uctc.net/access/38/access38_carsharing_ownership.shtml
http://www.nytimes.com/2014/06/12/technology/personaltech/with-ubers-cars-maybe-we-dont-need-our-own.html?emc=edit_ct_20140612&nl=technology&nlid=17683848
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